Boris Ulmer

Director Product Management | ELECTRONIC-DIRECT GmbH und PhD Student

Boris Ulmer is Director Product Management at Electronic Direct GmbH, an independent distributor of electronic parts and system components within the Conrad SE Group. Previously, he worked in the banking sector as Manager Business Development E-Commerce, focussing on digital sales and marketing strategies. He is currently doing his doctorate in Economics and Management at the University of Sopron (Hungary), in cooperation with the FOM University of Applied Sciences for Economics & Management in Essen. His research focuses on digitalisation strategies of distributors in the chip industry. He holds an M.Sc. in Business Consulting & Digital Management and a B.A. in Business Administration. His areas of expertise include the digitalisation and strategic implementation of supply chain solutions, data-based business models and AI-supported process automation. Since 2007, he has been running Semiconductor Scout, an independent B2B platform for the semiconductor and microelectronics industry.